TikTok is introducing a updated setting that permits them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service announced that it now features over 1 bn AI-generated clips.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a rise in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding channels on a competing service primarily display content made by AI. A considerable share of this output is classified as low-quality AI content, a term for inferior, bulk-generated content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from digital art to informative clips, and we intend to give people the power to increase or decrease of that, depending on their own likes,” stated a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network tagged as artificially created. Overall, more than 100 m videos are uploaded to the service each day, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the level of artificial media they view by using the topic control option in the app and selecting “AI-generated content”. Further subjects that can already be modified under the setting encompass current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to tag convincing AI-generated content, and it forbids dangerous fake videos of celebrities or crisis events. Any believable AI video that is unmarked can be taken down under its community policies.
Additionally, the app will from now on attach an “AI-made” label to content created with its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million AI literacy fund for professionals and groups to create educational content about ethical AI use. This project will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, amid discussion over plans to make redundant hundreds of content moderators in the United Kingdom. It is planning to cut a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A senior executive explained that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by people. TikTok announced a 76% decrease in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is really helping us work at speed.”
